In Sep 2021, DirectAid launched 3 urgent relief campaigns to rescue the drought-affected in Africa
DirectAid launched 3 urgent relief campaigns during Sep 2021, to rescue affected people by the severe drought at different places in Madagascar and Kenya. Instantly, DirectAid responded with providing food and non-food stuff with 101,464 KD for protecting the affected people from the spread of epidemic and chronic diseases and save their lives, and the campaign has benefited more than 120 k people.
Madam/ Nusaybah Alsumait, Director of Public Relations, Marketing and Media at DirectAid, said that the north and northeastern Kenya regions have witnessed a severe drought that affected people’s lives in several cities. This led the Kenyan government to announce that the drought situation in those cities is very critical, where most of people in such areas their income depends on grazing craft. Alongside the rise in food prices as well as conflicts and civil wars in some of such areas.
Alsumait mentioned that Madagascar also experienced during the last month of August a catastrophic drought crisis due to the lack of rain for several years, which resulted in a significant change in the climate, high temperatures, damage of agricultural lands, and the spread of hunger in many southern areas. Unfortunately, this made families eat tree leaves and plants even some families had to eat insects to survive. Immediately, DirectAid provided the basic needs of food and non-food materials, including (rice – sugar – dry cereal – corn – oil – milk – pots – a bucket of water).
Finally, Alsumait extended thanks and gratitude to the honorable DirectAid donors for their speedy response by making a quick donation to cover urgent relief campaigns. And DirectAid promises its donors of more expansion in covering crises and famines in Africa as well as increasing development and public benefit projects, which in turn works to avoid and absorb crises and mitigate their impacts.